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In the world of fitness, staying ahead isn’t just about having top-notch equipment. It’s about racing forward with smart gym promotion strategies. Think of this guide as your marketing coach, offering a monthly plan of great gym membership promotion ideas. 

A promotional marketing campaign is a tried-and-true solution for fitness businesses looking to grow their memberships and profits.

When the end of December and beginning of January roll around, people are eager to set and work toward new goals.

Let’s not beat around the Christmas tree… The new year rush is almost upon us. Have you thought about how you are going to provide the level of support

Millennials have been blamed for the “death” of countless industries, from casual dining to diamonds and everything in between. One industry we can confidently say this generation is not slowly killing? Fitness.

Every year gyms, fitness clubs, and studios face the same old pre-holiday lull. Tis the season of overspending, overindulgence, and overstressing, which means most people can’t even begin to think about cramming another activity into their already busy schedule or parting with any extra money.

Gym ownership can be a satisfying career path. You get to do work you’re passionate about, help people reach goals and make transformations, create a supportive fitness community, and make a pretty decent living.

New club members often hit the ground running with optimism and great intentions. But in no time at all, members start looking at whether they’re hitting their goals fast enough and whether the money they’re spending on a club membership is really worth it.

We keep hearing that COVID-19 is here to stay and we must adapt. Pre-pandemic life isn’t just around the corner like we’d hoped.

The pandemic has brought many issues to light, but chief among them is the importance of mental health.