Gym ownership can be a satisfying career path. You get to do work you’re passionate about, help people reach goals and make transformations, create a supportive fitness community, and make a pretty decent living.

New club members often hit the ground running with optimism and great intentions. But in no time at all, members start looking at whether they’re hitting their goals fast enough and whether the money they’re spending on a club membership is really worth it.

We keep hearing that COVID-19 is here to stay and we must adapt. Pre-pandemic life isn’t just around the corner like we’d hoped.

The pandemic has brought many issues to light, but chief among them is the importance of mental health.

If you’re looking for ways to improve sales for your club, your first step is creating a clearly defined plan for generating and managing prospects.

Are you happy with your club’s new member onboarding process? Are you giving new members what they need to succeed — and what your gym needs to ensure long-term member retention?

Did you know that it can cost 5X as much to attract a new gym member than it costs to keep your existing members? If you have devoted time, money, and resources on attracting new members but overlooked your gym member retention strategy up until now, there is no need to panic. We’re here to […]

If you’re struggling with member retention and want to master the art of preventing cancellations and re-engaging members, you’ve come to the right place. In this installment of his three-part success series, the Retention Guru himself, Dr. Paul Bedford, tackles these tough questions:

Did you know that it can cost 5X more to get new customers than it does to retain existing ones? If you don’t already have a strong gym member retention strategy in place, now is the time to create a strong strategic approach to retaining more members.

With the reopening of your club just around the corner, you will undoubtedly be thinking about how you can do so in the safest way possible,

New members often start out on their fitness journey with great intentions but keeping them engaged is one of the biggest challenges club’s face.

Mobile has opened the doors to a new world of digital onboarding for health and fitness clubs, delivering a convenient user-experience which aligns with the ‘mobile-first’ preferences of today’s society.