The answer very much depends on how you are operating right now. Are you using an excel database to keep member and prospect details up to date? Are you manually billing your members? Are you spending time chasing arrears and trying to keep on top of which members have paid and which haven’t? Are you juggling multiple systems for each function? If the answer to any of the above is yes, it might be time to implement a fully integrated club management system and start getting some valuable time back, time that you can focus on what matters most, your members.
Let’s look at how a fully integrated club management system can free up your time and help you run your fitness club more efficiently:
A good club management system will automate many manual processes, saving you precious time. For example, an automated CRM (Customer Relationship Management) will save you hours every week as communications are sent automatically to your members based on certain triggers. So, if a member misses a payment, they will receive an email or a text to let them know. If your member is up for renewal, they will receive an email inviting them to renew. Automated CRM also keeps your members engaged with your club through well timed communications including Happy Birthday emails and Welcome emails.
A club management system with integrated direct debit collection is an excellent option, as all your billing becomes automated, freeing up a heap of time and reducing your overall costs whilst optimising your cash flow. An integrated club management system also provides real time reporting on your key performance KPI’s and revenue generation, allowing you to focus your efforts in the right areas.
Choosing a fully integrated solution will ensure you are kept up to date with the status of every member’s account. This means you are kept fully aware of every member that has fallen into arrears so that you can address the issue directly with the member. In addition, you have complete control over your memberships so that you can quickly change the status of any member i.e put them on freeze if necessary.
3. Membership Management
Choosing a solution with integrated membership management means you can ditch the paperwork for good and easily manage your members information in one centralised database.
With a club management system, each member record contains a comprehensive picture of every connection your member has with your club. From the day they became a prospect and informed you of their goals, through to the current moment, you can see every session attended, every communication sent, every topic of discussion, every club check-in, referrals made and all aspects of ﬁnancial information too.
4. Member Engagement
Keeping your current members engaged and motivated is tough and time consuming, but when you choose a good club management system with integrated member engagement tools, it can have a big impact on your members overall length of stay, your bottom line and your time. Let’s look at a few of the best member engagement tools that you should look for when choosing a system:
Choosing a solution with an integrated member app is a great idea. By providing your members with an app that allows them to book classes, check in to your club quickly and easily and communicate with you, you’re adding significant value to your memberships. Choosing a member app with a communication feed will open up a whole new channel of communication between you and your members, allowing you to quickly and easily engage your members through promotions, announcements and key information.
Member loyalty programmes are an effective and proven way of enhancing your members experience, increasing member engagement and keeping your members coming back visit after visit, with minimal time and effort. When looking at implementing a loyalty programme for your members, choose one that is integrated with a member app. An integrated member loyalty programme allows you to incentivise key in-club activity such as club visits, class attendance and referrals.
These are just a few of the ways in which the ClubWise solution can help your fitness business. Why not take a look at our fully integrated range of products and services, which include direct debit collection, club management, new business generation, member engagement and access control. If you would like to book a demonstration or have a chat with a member of our team, please click the button below. We would be delighted to hear from you.