It’s official, Oxygen Fitness in Barnet is the Happiest Gym in Britain 2016! This year marked the start of the Happiest Gym in Britain competition and what a success it has been.
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Prospecting
Going out and about into the local community is the perfect way to get high-quality leads and prospects. For some, your presence may simply serve as a reminder of your facility, for others, it may prompt them to take action on a goal or ambition.
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Top 10 Member Retention Tips
Member retention is a really important part of keeping your business healthy. Check out our top ten tips below
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Managing member retention is not an exact science. An individual’s experience is influenced by numerous factors, from the quality of the equipment to the availability of parking. A good retention strategy will include a wide variety of activities and initiatives that will appeal to different members at different times.
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When you combine your prospect and member database with the flexibility of the campaign manager, the result is an effective tool to maximise sales and retention. In your prospect database there will be hundreds of people who you spoke to, but who didn’t commit to joining at the time.
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ClubWise iOS app preview
ClubWise Workout Planner Your members confident, coached and connected. The ClubWise workout planner, available soon via the IOS member app, provides the perfect platform to support and coach your members at every point in their fitness journey.
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Performance Workout
Key Performance Indicators (KPIs) allow you to focus on what is important to your business. For example, membership sales, retention rates, prospects generated, club attendance, billing collections etc.
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The easy-peasy way to increase membership sales and improve retention Please raise your hand if you’ve ever been daunted by maintaining steady membership sales growth… Ok thanks.
Read MoreConsumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up […]
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Booking Workout!
You’ve nailed your outreach, prospecting, tracking, and closing out. You’ve done your very best email and SMS campaigning and you’ve finally got the member over the line and made a membership sale.
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PR is an essential part of your club’s overall marketing mix. As an independent club you can’t always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys!
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