Let’s not beat around the Christmas tree… The new year rush is almost upon us. Have you thought about how you are going to provide the level of support

Millennials have been blamed for the “death” of countless industries, from casual dining to diamonds and everything in between. One industry we can confidently say this generation is not slowly killing? Fitness.

Every year gyms, fitness clubs, and studios face the same old pre-holiday lull. Tis the season of overspending, overindulgence, and overstressing, which means most people can’t even begin to think about cramming another activity into their already busy schedule or parting with any extra money.

Gym ownership can be a satisfying career path. You get to do work you’re passionate about, help people reach goals and make transformations, create a supportive fitness community, and make a pretty decent living.

New club members often hit the ground running with optimism and great intentions. But in no time at all, members start looking at whether they’re hitting their goals fast enough and whether the money they’re spending on a club membership is really worth it.

We keep hearing that COVID-19 is here to stay and we must adapt. Pre-pandemic life isn’t just around the corner like we’d hoped.

The pandemic has brought many issues to light, but chief among them is the importance of mental health.

If you’re looking for ways to improve sales for your club, your first step is creating a clearly defined plan for generating and managing prospects.

Are you happy with your club’s new member onboarding process? Are you giving new members what they need to succeed — and what your gym needs to ensure long-term member retention?

Did you know that it can cost 5X as much to attract a new gym member than it costs to keep your existing members? If you have devoted time, money, and resources on attracting new members but overlooked your gym member retention strategy up until now, there is no need to panic. We’re here to […]