Millennials have been blamed for the “death” of countless industries, from casual dining to diamonds and everything in between. One industry we can confidently say this generation is not slowly killing? Fitness. Continue reading “The Best Strategies for Increasing Millennial Gym Memberships”

Every year gyms, fitness clubs, and studios face the same old pre-holiday lull. Tis the season of overspending, overindulgence, and overstressing, which means most people can’t even begin to think about cramming another activity into their already busy schedule or parting with any extra money. Continue reading “5 Ways to Increase Club Membership Sales in December”

Gym ownership can be a satisfying career path. You get to do work you’re passionate about, help people reach goals and make transformations, create a supportive fitness community, and make a pretty decent living. Continue reading “5 Challenges of Owning a Gym and How to Overcome Them”

New club members often hit the ground running with optimism and great intentions. But in no time at all, members start looking at whether they’re hitting their goals fast enough and whether the money they’re spending on a club membership is really worth it. Continue reading “Top Reasons Members Quit the Gym and How to Overcome Them”

We keep hearing that COVID-19 is here to stay and we must adapt. Pre-pandemic life isn’t just around the corner like we’d hoped. Continue reading “How to Counteract Staff Shortages Through the Power of Automation”

The pandemic has brought many issues to light, but chief among them is the importance of mental health. Continue reading “3 Strategies for Prioritising Mental Health at Your Gym”

If you’re looking for ways to improve sales for your club, your first step is creating a clearly defined plan for generating and managing prospects. Continue reading “How to Effectively Manage Your Prospects and Optimise Conversions”