Free Playbook
The first 90 days decide whether a member stays for a year or whether they quietly leave by month 3
Most clubs sign a new member, send a welcome email, and hope for the best. Around half of new gym members stop attending within three months.
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The first 90 days
Member retention that sticksGet the playbook
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This playbook gives you a first-90-days system: the member touches that build a habit, 7 ready-to-send message templates, and a simple dashboard to spot who needs attention before they drift.
Download the free playbookWhat you’ll have by the time you finish reading
The first-90-days sequence
A retention sequence you can start running on day one.
Seven message templates
Copy-paste messages, for each scenario that keeps a new member coming back.
A one-page retention dashboard
Recreate it in your club management platform to see who needs attention this week.
The quiet-quit warning script
The message that surfaces friction before it becomes a cancellation.
45%
less likely to cancel once brought back into the club
Members who’d gone quiet, then were brought back into the club, were 45% less likely to cancel than those left alone, and a single interaction with an at-risk member cut their chance of leaving by nearly 10%.
UK trade-body study of more than 13,000 members.*
That follow-up is what this playbook gives you, mapped across the first 90 days.
This is for you if…
- You’re signing members but to many drift away in the first 2 to 3 months.
- Your onboarding is a welcome email and a staff greeting, and you want a system that carries a member past week two.
- You want something you can run in under 30 minutes a week, even with no dedicated staff for it.
- You’re using ClubWise or another CRM system and want to build a retention campaign.
Not for enterprise operators with a dedicated member success team. This is built for gym and health club operators running their own floor.
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*Source: IHRSA/ The Retention People, UK health club member retention research.