Introducing the 2026 Fitness Marketing & Events Toolkit
The ClubWise 2026 Fitness Marketing Toolkit includes three practical planning documents designed to work together – giving you clarity, structure and momentum across the entire year.
1. The 2026 Fitness Wall Planner
Your big-picture view of the year ahead.
The Wall Planner allows you to:
- See all 12 months of 2026 at a glance
- Identify peak and quieter periods
- Spot opportunities for challenges, promotions and events
- Align your team around shared marketing priorities
Perfect for gym offices, team meetings and strategic planning sessions.
2. The 2026 Fitness Events Calendar
Never miss a key moment again.
This planner maps out:
- Major fitness and health awareness campaigns (e.g. Dry January, World Health Day, Movember)
- Key UK fitness industry events
- Seasonal engagement opportunities
Using relevant awareness days helps gyms stay topical, authentic and aligned with what members care about – without constantly reinventing the wheel.
3. The 2026 Gym Marketing Campaign Planner
Turn ideas into results.
This is where strategy becomes action. The Campaign Planner helps you:
- Define campaign objectives
- Plan messaging and offers
- Assign timelines and responsibilities
- Track performance and outcomes
Whether you’re planning a New Year challenge, summer membership push or retention campaign, this document helps you execute with purpose – not guesswork.
How gym owners can use these planners to drive growth
Used together, these planners help gyms:
Plan consistent monthly marketing campaigns
Improve member communication and engagement
Increase trial memberships and referrals
Support retention during quieter periods
Reduce reliance on last-minute discounts
They’re ideal for:
Independent gyms
Multi-site operators
Boutique studios
Leisure and health clubs
Why ClubWise created these fitness marketing planners
At ClubWise, we work with over 1,300 fitness businesses across the UK and Australia. One thing successful operators have in common? They plan ahead.
These planners are designed to:
- Save gym owners time
- Provide structure without complexity
- Support smarter, more strategic marketing decisions
And best of all – they’re free to download.
Download the 2026 Fitness Marketing Campaign Planners
If you want 2026 to be your most organised, consistent and commercially successful year yet, these planners are the perfect place to start.