So, we’re now in June and the GDPR deadline has passed. All the build-up and work becoming compliant and updating policies and procedures are now in full effect. GDPR has had an immediate effect on the day to day operations of a gym, including the replacement of paper-based processes with electronic ones, to ensure visibility […]
Read MoreCategory: Generating New Business
Don’t be afraid of the brave new world of technology — now is the time to become a digital leader, and take advantage of new ideas to increase the profile and profitability of your club.
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Categories
Prospecting
Prospecting and out reach new to you? Going out and about into the local community is the perfect way to get high-quality leads and prospects. For some, your presence may simply serve as a reminder of your facility,
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Categories
Prospecting
Going out and about into the local community is the perfect way to get high-quality leads and prospects. For some, your presence may simply serve as a reminder of your facility, for others, it may prompt them to take action on a goal or ambition.
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When you combine your prospect and member database with the flexibility of the campaign manager, the result is an effective tool to maximise sales and retention. In your prospect database there will be hundreds of people who you spoke to, but who didn’t commit to joining at the time.
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The easy-peasy way to increase membership sales and improve retention Please raise your hand if you’ve ever been daunted by maintaining steady membership sales growth… Ok thanks.
Read MoreConsumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up […]
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PR is an essential part of your club’s overall marketing mix. As an independent club you can’t always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys!
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The key to funneling those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned […]
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Promotion campaigns: enriching the brand, raking in sales and simplifying processes… Can it be? Promotional campaigns can be difficult to get right. Understanding how your promotion reflects your brand, how measurability is key, and that facilitating a straightforward customer experience and a manageable back end process are essential to your promotion campaign journey.
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