It’s official, Oxygen Fitness in Barnet is the Happiest Gym in Britain 2016!
This year marked the start of the Happiest Gym in Britain competition and what a success it has been. Continue reading “Happiest Gym in Britain 2016”
Managing member retention is not an exact science. An individual’s experience is influenced by numerous factors, from the quality of the equipment to the availability of parking.
A good retention strategy will include a wide variety of activities and initiatives that will appeal to different members at different times. Continue reading “How can your top 20 members help improve your retention?”
When you combine your prospect and member database with the flexibility of the campaign manager, the result is an effective tool to maximise sales and retention.
In your prospect database there will be hundreds of people who you spoke to, but who didn’t commit to joining at the time. Continue reading “Using ClubWise Campaign Manager to maximise sales and retention”
Technology plays an integral part in our everyday lives and the amount of time we spend with our hands and eyes glued to our smartphones is ever increasing. There is an app for everything now, from learning a new language to organising a lift share. Continue reading “Mobile Technology & the Health and Fitness Industry”
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up or a couple of expletives. Continue reading “How Content Marketing Can Benefit Your Club”