Member retention is a really important part of keeping your business healthy. Check out our top ten tips below Continue reading “Top 10 Member Retention Tips”
Category: Member Engagement
How can your top 20 members help improve your retention?
Managing member retention is not an exact science. An individual’s experience is influenced by numerous factors, from the quality of the equipment to the availability of parking.
A good retention strategy will include a wide variety of activities and initiatives that will appeal to different members at different times. Continue reading “How can your top 20 members help improve your retention?”
Mobile Technology & the Health and Fitness Industry
Technology plays an integral part in our everyday lives and the amount of time we spend with our hands and eyes glued to our smartphones is ever increasing. There is an app for everything now, from learning a new language to organising a lift share. Continue reading “Mobile Technology & the Health and Fitness Industry”
How Content Marketing Can Benefit Your Club
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up or a couple of expletives. Continue reading “How Content Marketing Can Benefit Your Club”
Free Guide to PR Success!
PR is an essential part of your club’s overall marketing mix. As an independent club you can’t always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys! Continue reading “Free Guide to PR Success!”
Promotion Campaign Workout!
Promotion campaigns: enriching the brand, raking in sales and simplifying processes… Can it be?
Promotional campaigns can be difficult to get right. Understanding how your promotion reflects your brand, how measurability is key, and that facilitating a straightforward customer experience and a manageable back end process are essential to your promotion campaign journey. Continue reading “Promotion Campaign Workout!”