Member engagement: Keeping your members engaging with your facility is fundamental to your success and plays a huge part in member retention. The importance of keeping a continued conversation between member and club really is one that shouldn’t be disregarded. That’s why we’ve put together out top tips to help you keep your members engaging with you on a regular basis. Continue reading “Top tips for driving member engagement”
Managing member retention is not an exact science. An individual’s experience is influenced by numerous factors, from the quality of the equipment to the availability of parking.
A good retention strategy will include a wide variety of activities and initiatives that will appeal to different members at different times. Continue reading “How can your top 20 members help improve your retention?”
Technology plays an integral part in our everyday lives and the amount of time we spend with our hands and eyes glued to our smartphones is ever increasing. There is an app for everything now, from learning a new language to organising a lift share. Continue reading “Mobile Technology & the Health and Fitness Industry”
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up or a couple of expletives. Continue reading “How Content Marketing Can Benefit Your Club”
Promotion campaigns: enriching the brand, raking in sales and simplifying processes… Can it be?
Promotional campaigns can be difficult to get right. Understanding how your promotion reflects your brand, how measurability is key, and that facilitating a straightforward customer experience and a manageable back end process are essential to your promotion campaign journey. Continue reading “Promotion Campaign Workout!”