New members often start out on their fitness journey with great intentions but keeping them engaged is one of the biggest challenges club’s face. The figures show if a member attends your club less than once a month, they are at real risk of cancelling their membership. The first three months really can be ‘make or break’. Therefore, it’s crucial to have the right technology in place, technology that works to automate engagement and allow you to really focus on providing a great experience. We have highlighted 4 technology solutions proven to help you boost member engagement.
01 Member App
By having a member app on their phone, your members have much more control over their fitness journey, even outside of the club. A member app allows your members to check their progress wherever they are at whatever time of day, set goals, plan their workouts around their schedule and keep up to date with other members along with the latest news and events at the club. By providing your members with this level of control over their fitness journey, they feel more empowered, more motivated and ultimately more engaged with your facility.
On top of this, a member app really helps to improve communication between your club and your members with the ability to send members mobile push notifications and feed items. This is a great way to reach your members as they always have their phones with them, so are far more likely to read the messages. You can use this communication channel in many ways, from promoting new classes, setting member challenges and providing general club updates.
02 Drive Engagement Through Smart Fitness Technology
Smart fitness is technology led, data driven workouts that provide members with insights into their performance, insights which motivate and challenge them, while delivering a great experience. Group Heart Rate Training is probably the best example of this.
Capturing real-time heart rate data makes your members aware of their fitness performances and motivates them to exercise in the ideal heart rate zone and train more effectively, meaning your members are getting better results and reaching their goals more quickly. Better results mean more engaged members. Group heart rate zone training also creates a fun but challenging environment for your members and instils an element of competition, which is great for keeping your members motivated, engaged and feeling part of your club’s community.
Check out the fully integrated, app-based Group Heart Rate Training solution from ClubWise.
03 Drive Engagement Through Incentives
A member loyalty programme is an effective and proven way of enhancing your members’ experience, improving member engagement and keeping your members coming back visit after visit.
ClubWise has developed a unique, scalable and cost-effective solution that is simple to implement and manage; FitSense Rewards. FitSense Rewards is a fully integrated in-app member loyalty programme, which incentivises member activity with rewards. By driving member activity through a rewards programme, your member is more likely to remain engaged.
04 Technology that Measures Engagement
It’s important to track and monitor member activity and engagement. By having a solution in place that allows you to easily monitor member engagement, you will have insight into ‘at risk’ members and can take a proactive approach to re-engaging members that are starting to drop off the radar.
Using a solution that automatically alerts you to ‘at risk’ members based on a drop in activity levels, will save you valuable time and allow you to focus your attention on the members that need it most.
The FitSense RAG system from ClubWise is a perfect example of this technology. It tracks member activity recorded through the FitSense Member App. The RAG system then categorises your members based on activity levels, identified by FitSense Points accrued. Categories are Red, Amber and Green.
The RAG system places emphasis on the Red members, which are deemed High Risk based on their activity levels. These are the members who have developed sporadic habits and are starting to drop off the radar. You are alerted to the member RAG status in the ClubWise Check-In screen, both web and mobile. By identifying these members and acting before they become inactive, you have a much higher chance of re-engaging them.