Category Archives: Generating New Business

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Referrals

Referral programmes are a great way to utilise your club’s strongest asset, your members.   The power that word of mouth holds really is something that can’t be paralleled. A happy member is a great way to promote your club, plus it’s a totally free marketing and sales tool.   But that’s not to say large

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Prospecting

Going out and about into the local community is the perfect way to get high-quality leads and prospects. For some, your presence may simply serve as a reminder of your facility, for others, it may prompt them to take action on a goal or ambition. Joining a gym may not have even been a consideration of

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Referral Workout!

The easy-peasy way to increase membership sales and improve retention   Please raise your hand if you’ve ever been daunted by maintaining steady membership sales growth… Ok thanks.   Now raise your hand if you’ve ever been daunted by the prospect of coming up with a scheme that will aide your retention… I see.  

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How Content Marketing Can Benefit Your Club

Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up

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Banner PR Guide

Free Guide to PR Success!

PR is an essential part of your club’s overall marketing mix. As an independent club you can’t always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys!   This complete guide is designed to help you maximise the invaluable potential PR

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Online Joining Workout!

The key to funneling  those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned

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Promotion Campaign Workout Cartoon Strip - depicting the effectiveness of ClubWise club management software, direct debit collection and marketing solutions in relation to the member experience

Promotion Campaign Workout!

  Promotion campaigns: enriching the brand, raking in sales and simplifying processes… Can it be?   Promotional campaigns can be difficult to get right. Understanding how your promotion reflects your brand,  how measurability is key, and that facilitating a straightforward customer experience and a manageable back end process are essential to your promotion campaign journey.

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