Referral programmes are a great way to utilise your club’s strongest asset, your members. The power that word of mouth holds really is something that can’t be paralleled. A happy member is a great way to promote your club, plus it’s a totally free marketing and sales tool. But that’s not to say large
Going out and about into the local community is the perfect way to get high-quality leads and prospects. For some, your presence may simply serve as a reminder of your facility, for others, it may prompt them to take action on a goal or ambition. Joining a gym may not have even been a consideration of
When you combine your prospect and member database with the flexibility of the campaign manager, the result is an effective tool to maximise sales and retention. In your prospect database there will be hundreds of people who you spoke to, but who didn’t commit to joining at the time. People’s circumstances change quickly and
Technology plays an integral part in our everyday lives and the amount of time we spend with our hands and eyes glued to our smartphones is ever increasing. There is an app for everything now, from learning a new language to organising a lift share. But what does this mean for the health and
The easy-peasy way to increase membership sales and improve retention Please raise your hand if you’ve ever been daunted by maintaining steady membership sales growth… Ok thanks. Now raise your hand if you’ve ever been daunted by the prospect of coming up with a scheme that will aide your retention… I see.
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up
PR is an essential part of your club’s overall marketing mix. As an independent club you can’t always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys! This complete guide is designed to help you maximise the invaluable potential PR
The key to funneling those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned
Promotion campaigns: enriching the brand, raking in sales and simplifying processes… Can it be? Promotional campaigns can be difficult to get right. Understanding how your promotion reflects your brand, how measurability is key, and that facilitating a straightforward customer experience and a manageable back end process are essential to your promotion campaign journey.