So, we’re now in June and the GDPR deadline has passed. All the build-up and work becoming compliant and updating policies and procedures are now in full effect. GDPR has had an immediate effect on the day to day operations of a gym, including the replacement of paper-based processes with electronic ones, to ensure visibility and transparency. This is a welcome change as it makes way for an enhanced member experience and a smoother sales process.
Potential members can find a variety of gyms and health clubs with a couple of clicks and before you know it they’ve made their choice and started the onboarding process to become a fully-fledged member. But what about the final sign up process?
Let’s look at two different scenarios…
Scenario One:
Your member has just signed up, paid online and dusted off their gym kit, turned up full of energy raring to go and the first thing they are greeted with is a long wait at a busy reception desk waiting for their paperwork to be found, then signed, and then they must store that paperwork. Their first choice will be to stuff it into their bag where its likely to get damaged.
Scenario Two:
Your member arrives raring to go. A member of the team recognises that they’ve checked in, greets them and takes them to a quieter area of the club. Their membership details are pre-loaded from their sign up online and all they need to do is review, electronically sign and complete.
There is no need to store the completed paperwork in their bag where it will get folded or crumpled. It will simply be waiting in their inbox ready to open and store securely.
As you will see, scenario two provides an enhanced member experience but also ensures that your club remains highly compliant in this fast-paced industry.
ClubWise Mobile and Digital signature can elevate your operations and make these kinds of experiences a reality. To find out more about how we can help, get in contact today on
01844 348300 or email [email protected]