Membership revenue is the lifeblood of your business, so implementing a good strategy to optimise collections is a smart move. ClubWise has recently launched several new features within the FitSense Member App, designed to help improve your collection rates and increase your revenue:
1. In App Arrears Payments
If your member falls into arrears, how do they bring their account up to date? In this day and age, it’s a great idea to offer an arrears payment facility that’s integrated into your members app, providing members with a frictionless solution to clearing their arrears and avoiding potentially embarrassing conversations with club staff.
ClubWise has made this option available in FitSense. Members receive a mobile push notification if their membership falls into arrears and can bring their account up to date via the secure in-app payment portal.
2. Encourage Members to Reinstate Cancelled Direct Debits
Providing the ability for your members to reinstate their cancelled Direct Debits via their member app reduces administration time. Most importantly, it improves the number of successful Direct Debit collections as more members will have a valid Direct Debit instruction in place. The FitSense Member App has this feature built in. This is particularly useful following the recent enforced closure, as many members made the decision to cancel their direct debit during this period, so providing them with a low touch solution to reactivating their membership will help you win them back.
3. Increase revenue by offering non-members a ‘Pay as you Go’ option
If you have prospects that are reluctant to commit to a full monthly membership at this time, offering a pay as you go option provides a great ‘no commitment’ alternative, whilst still allowing you to benefit from additional revenue. ClubWise has recently made this option available in FitSense, whereby a prospect can create a guest account and book and pay for sessions directly through the app and when it comes to gaining access to the club, the guest can do so via the integrated mobile check-in feature.