Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up or a couple of expletives. Continue reading “How Content Marketing Can Benefit Your Club”
Month: March 2014
Booking Workout!
You’ve nailed your outreach, prospecting, tracking, and closing out. You’ve done your very best email and SMS campaigning and you’ve finally got the member over the line and made a membership sale. Continue reading “Booking Workout!”