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Did you know that it can cost 5X more to get new customers than it does to retain existing ones? If you don’t already have a strong gym member retention strategy in place, now is the time to create a strong strategic approach to retaining more members. Continue reading “The 5 Best Gym Member Retention Strategies”

For the past year, headlines have proclaimed that the COVID-19 pandemic set back peoples’ health and fitness goals by miles. As fears about the obesity epidemic ballooning, the “quarantine 15” (and more) became a punchline to the pandemic. Continue reading “How to Pull People Who Got Fit at Home During the Pandemic Into Your Gym”

The primary focus for fitness clubs right now is recovery. The first and most important part of a recovery strategy is to understand your numbers. Continue reading “5 Fitness Club KPIs You Should Be Tracking Right Now”

From what we have seen so far, the fitness industry seems to be recovering well. Membership sales in April exceeded sales made during the same period in 2019*. Continue reading “4 Strategies for Re-engaging Members on Pause”

Now you have re-opened your doors, you’re no doubt busy looking at ways to rebuild your membership base and fill the revenue hole that multiple lockdowns have left in your business. Continue reading “5 Easy to Deploy Tactics to Drive Loyalty & Increase Membership Yield”

With restrictions largely lifted for vaccinated people, our cities are really opening back up. Since March 2020, the fitness industry as we know it has changed. So have member expectations. Continue reading “5 Strategies To Help Your Fitness Business Bounce Back”

With all the changes we’ve seen since March 2020, there’s no doubt customer expectations have changed for face-to-face businesses as well. Continue reading “New ClubWise Features to Help You Reopen and Operate Safely”

By now, I’m sure you are aware of the many benefits that a member app brings to your Continue reading “Mobile Technology and Its Role in Member Acquisition”

The member experience has never been so important, from how you welcome members back into the club, Continue reading “New Feature! Advanced Member App Customisation”