2026 Fitness campaign planner
A month-by-month guide packed with
Key fitness campaign ideas (Dry January, Cycle to Work, World Health Days)
Campaign ideas to drive joins, upgrades, and retention
Suggested focuses for each month
Download free resources to plan your sales, marketing, and member campaigns for the year ahead — and meet ClubWise at the industry’s biggest events.
A month-by-month guide packed with
Key fitness campaign ideas (Dry January, Cycle to Work, World Health Days)
Campaign ideas to drive joins, upgrades, and retention
Suggested focuses for each month
A visual, at-a-glance planner for your office or team room
Major fitness moments
National and international awareness days
Perfect for team planning and campaign alignment
Stay ahead of the industry with
Key fitness, leisure, and health events in 2026
Conferences, trade shows, and networking opportunities
See where and when you can meet the ClubWise team in person
The most successful fitness businesses don’t just react — they plan.
They align marketing, sales, and operations around the moments that matter most.
At ClubWise, we work with gyms, studios, and leisure facilities every day.
Reduce last minute planning of campaigns
Run smarter, more consistent campaigns
Align teams around clear goals
Make the most of key industry moments
Plan campaigns months in advance
Align marketing and sales teams
Maximise seasonal demand
Prepare for quieter periods
Never miss a key industry event again