Key Performance Indicators (KPIs) allow you to focus on what is important to your business. For example, membership sales, retention rates, prospects generated, club attendance, billing collections etc. Continue reading “Performance Workout”

The easy-peasy way to increase membership sales and improve retention

Please raise your hand if you’ve ever been daunted by maintaining steady membership sales growth…
Ok thanks.

Continue reading “Referral Workout!”

Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up or a couple of expletives. Continue reading “How Content Marketing Can Benefit Your Club”

You’ve nailed your outreach, prospecting, tracking, and closing out. You’ve done your very best email and SMS campaigning and you’ve finally got the member over the line and made a membership sale. Continue reading “Booking Workout!”

PR is an essential part of your club’s overall marketing mix. As an independent club you can’t always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys! Continue reading “Free Guide to PR Success!”

Who knew that something as simple as entering and leaving a gym could be such a point of focus!?

There’s generally a lot of back and forth about the pros and cons of the many methods of access control. It’s like the marmite of tech. Whether it’s the worry of data security that makes you hate one way, or the convenience that means you love another, one thing is for sure… Continue reading “The “First Workout” Workout”

The key to funneling  those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned cash. Continue reading “Online Joining Workout!”

Promotion campaigns: enriching the brand, raking in sales and simplifying processes… Can it be?

Promotional campaigns can be difficult to get right. Understanding how your promotion reflects your brand,  how measurability is key, and that facilitating a straightforward customer experience and a manageable back end process are essential to your promotion campaign journey. Continue reading “Promotion Campaign Workout!”

Every club owner, manager and sales person wants to ensure those membership sales numbers are as high as they can possibly be for month end. But how can clubs do this effectively without spending a fortune on marketing campaigns, and without “spamming” their prospects?

The key is well measured, well timed and well executed campaigns. Continue reading “Close Out Workout!”