Key Performance Indicators (KPIs) allow you to focus on what is important to your business. For example, membership sales, retention rates, prospects generated, club attendance, billing collections etc. By focusing on particular indicators (measures), you can make sure that what matters is measured and in turn… “What gets measured, gets managed” [Peter Drucker]
The easy-peasy way to increase membership sales and improve retention Please raise your hand if you’ve ever been daunted by maintaining steady membership sales growth… Ok thanks. Now raise your hand if you’ve ever been daunted by the prospect of coming up with a scheme that will aide your retention… I see.
You’ve nailed your outreach, prospecting, tracking, and closing out. You’ve done your very best email and SMS campaigning and you’ve finally got the member over the line and made a membership sale. Now it’s time to set them on their journey path, guide them and make sure they have the best possible member experience. Whilst
Who knew that something as simple as entering and leaving a gym could be such a point of focus!? There’s generally a lot of back and forth about the pros and cons of the many methods of access control. It’s like the marmite of tech. Whether it’s the worry of data security that
The key to funneling those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned
Promotion campaigns: enriching the brand, raking in sales and simplifying processes… Can it be? Promotional campaigns can be difficult to get right. Understanding how your promotion reflects your brand, how measurability is key, and that facilitating a straightforward customer experience and a manageable back end process are essential to your promotion campaign journey.
Every club owner, manager and sales person wants to ensure those membership sales numbers are as high as they can possibly be for month end. But how can clubs do this effectively without spending a fortune on marketing campaigns, and without “spamming” their prospects? The key is well measured, well timed and well executed
How many of your prospects are slipping through the net? So, you’ve got a million and one things to do, enquiries are flying in left right and centre (hooray!) and your prospects are deciding whether start making headway on their fitness journey. The question is, how are you ensuring the optimum amount of sales are
Outreach is an essential part of the sales process, which is why you need to work smarter, not harder. Location Intelligence allows you to find out where your members and prospects are. This tool gives you all the information you need to plan your marketing campaigns more effectively street-by-street and even house-by-house. Google Maps