The FitSense app has been developed in line with the latest psychological research. It is designed to satisfy your Members emotional drivers and stimulate a healthy obsession with getting ﬁt, your facility and your club’s community, whilst opening up a brand new revenue stream for your ﬁtness business.
FitSense oﬀers superior functionality which enables you to experience member engagement levels like never before, increased retention and referrals, a strong and happy gym community and above all else, FitSense will help to convert your members into regular, habitual gym users.
FitSense is a state of being. It’s an immersed state of
mind when you’re feeling at your best.
You have an important sense of purpose in your
endeavour and can see you are achieving results.
You don’t want to be anywhere else in
body or in mind…
FitSense understands your Members and taps into the emotional reasons they may leave a gym. A person may join the gym for many reasons, but failure to satisfy the key emotional drivers will result in poor retention ﬁgures. Most think motivation to exercise is down to willpower, but research suggests we need to meet these emotional needs to maintain the habit. If key factors are put in place in order to meet those needs, then your members are more likely become habitual gym users.
Psychologist Jeremy Dean, states that on average, it takes 88 days to form a habit based on scientiﬁc research. So essentially, if you can help your member to form an enjoyable gym habit in 12 weeks, they are much more likely to become a regular for years to come.
Common sense already says that if you don’t enjoy an activity, you are not going to keep it up, Unfortunately, many end up doing a certain kind of exercise just because they have been told “it’s good for you”.
FitSense provides an eﬀective platform in which to push diﬀerent exercises, tailored workouts and classes out to your members, encouraging them to try diﬀerent things until they ﬁnd something they love. Once your members have found their class or exercises of choice, they will really start to enjoy the process of getting ﬁt.
Your members can then book their preferred sessions in advance using the booking tool, which will ensure they never miss out on the activities they love.
FitSense allows you to promote new classes to your members, via the interactive social feed, as well as talk directly to individual members via the message function. This enables you to oﬀer advice, support and congratulate your members on achievements, crucial for keeping your members happy and motivated.
Fitsense helps to build a strong and happy community within your club with the interactive and sophisticated social tool. The social tool promotes social interaction and encourages relationship building among your members, your gym, your trainers and you. Your members are also able to share their activities and achievements via other social platforms including Facebook, Twitter and Instagram.
Members can share workout challenges among one another, adding a fun competitve element. Members can earn points on completed challenges, ﬁtness achievements and attendance, which can then be redeemed against retail products, PT sessions or membership fees, as an example (you set the bar). This is a great way of rewarding your members whilst incentivising them to stick with it.
The social tool can also be used to invite members to club social events. At ClubWise, we recommend holding an awards evening every month to congratulate members on their progress and accomplishments.
FitSense applies social pressure. If your members have a social group that is waiting for them to attend and participate in challenges, workouts and classes, it is much harder for them to quit.
People are prone to dropping out if exercise does not meet their expectations. **
If your member expects to lose weight quickly and doesn’t, they are likely to abandon their ﬁtness routine.
If your member expects to gain muscle fast and doesn’t, it’s likely that they won’t stick to the program.
If your member overdoes it, they are more likely to quit.
FitSense combats this by allowing you to work with your member to set frequent small realistic goals, so results can be seen quickly. FitSense’s sophisticated tracking metrics using the SMART system (Speciﬁc, Measurable, Attainable, Realistic and Timely), allows you to provide feedback to your members regularly and help them to correctly measure their progress. Members results and achievement can be seen, shared and celebrated via the interactive feed.
FitSense provides your members with a Nutrition education element with the SixSense Nutrition feature, as we know that working out alone doesn’t yield the best results, nutrition plays a huge part. FitSense also enables you to create and send out personalised meal plans to your members, ensuring that they have the tools and information they need, to stay on track, in and out of the gym.
** International Health, Racquet & Sportsclub Association, Mint, Bureau of Labor Statistics, Club Industry.
Numerous studies show that perceived or real lack of social support from a signiﬁcant other or meaningful friend is highly associated with exercise abandonment*
FitSense allows you to distribute free family and friend passes to your members, to encourage family and friend involvement. You can create regular campaigns through Campaign Manager, to target speciﬁc members and seasonal opportunities. You can tailor these messages in any way you choose, for example: Want to see why your signiﬁcant other loves coming here? Here is an exclusive invitation to pop along and join in with their favourite activity.
With the FitSense points/rewards system, gyms and clubs have a great opportunity to celebrate members real, documented member achievements. A great way of doing this is by holding a monthly event, whereby members can invite their friends and family to share in their success. FitSense provides all the tools you need, from setting up the event, promoting the event and sharing on social platforms.
Through the FitSense community, your members will naturally build more relationships with their fellow members, resulting in a strong sense of belonging. This will go a long way to counteract any negativity your member is experiencing outside of the gym.
* Trost, S.G., et al. 2002. Correlates of adults’ participation in physical activity: Review and update. Medicine & Science in Sports & Exercise, 34 (12), 1996–2001.
Theories of human behaviour have long shown that immediate experience often outweighs future rewards. What this means is that it is hard to do something uncomfortable even if it earns us something good later. So how does FitSense tackle this?
FitSense has a library of high quality HD exercise videos for all levels of ﬁtness, including warm up and cool down tutorials to help prevent injury.
Learning how to exercise with good form is crucial. The correct form is a big focus in every video, and eﬀectively educates the member on how to carry out the exercises correctly, removing the risk of unnecessary discomfort.
FitSense allows you to create personalised workout plans for all your members. This is perfect for those members that are new and need extra guidance and education on the world of exercise. You can select the appropriate exercises for their speciﬁc level of ﬁtness, experience and goals, all of which, limits the possibility of injury and discomfort.
You will be able to send all communications directly to your members from here, including personalised messages, individual support and advice.
You are able to create promotions that can be pushed out to your members FitSense feed, as well as personalised workouts, meal plans, social event invitations and much more.
Through ClubWise, you will also have access to your member’s Fitsense Activity, including points accrued, challenges and usage.