Category Archives: ClubWise Guides

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Top reasons members quit the gym and how to overcome them

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Top reasons members quit the gym and how to overcome them

New members often start out on their fitness journey with great intentions. They have chosen to get active and healthy and on their mission to do so they have joined your club, this is great news. But now you have to keep them engaged. After all, the figures show if a member attends your club less

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How can your top 20 members help improve your retention?

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How can your top 20 members help improve your retention?

Managing member retention is not an exact science. An individual’s experience is influenced by numerous factors, from the quality of the equipment to the availability of parking.   A good retention strategy will include a wide variety of activities and initiatives that will appeal to different members at different times.   One motivational initiative, that

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Using ClubWise Campaign Manager to maximise sales and retention

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Using ClubWise Campaign Manager to maximise sales and retention

When you combine your prospect and member database with the flexibility of the campaign manager, the result is an effective tool to maximise sales and retention.   In your prospect database there will be hundreds of people who you spoke to, but who didn’t commit to joining at the time. People’s circumstances change quickly and

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Mobile Technology & the Health and Fitness Industry

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Mobile Technology & the Health and Fitness Industry

Technology plays an integral part in our everyday lives and the amount of time we spend with our hands and eyes glued to our smartphones is ever increasing.  There is an app for everything now, from learning a new language to organising a lift share.   But what does this mean for the health and

How Content Marketing Can Benefit Your Club

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How Content Marketing Can Benefit Your Club

Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up