Monthly Archives: November 2015


End of year campaigns… Why? and How?

This campaign is specifically for use by clubs on 1st of the month billing cycle.    Every year we face the same old pre-Christmas lull. Everyone is bracing themselves for overspending, overindulgence, and overstressing. They can’t even begin to think about shoe-horning another activity into their already busy schedule, or parting with any more money.  


How can your top 20 members help improve your retention?

Managing member retention is not an exact science. An individual’s experience is influenced by numerous factors, from the quality of the equipment to the availability of parking.   A good retention strategy will include a wide variety of activities and initiatives that will appeal to different members at different times.   One motivational initiative, that